Brand Implementation within Non-Profits
Nonprofit organizations strive to support and help alternative communities on a daily basis. Their drive to create a safe space for minorities or individuals struggling with problems comes from pride and want for change. One challenge these organizations face is the competitive nature of the community. Competitive: How do nonprofits make themselves stand out? How do they utilize brand recognition to energize and mobilize their supporters? The competition within the non-profit community is bigger than we think, and as larger organizations start to gain more recognition, smaller nonprofits are being lost in the mix. The competitive nature, regardless of the drive to help these communities, results in an unbalanced system which can create even more issues. With nonprofit organizations increasing each day, standing out amongst the crowd can be difficult without brand recognition. As a student studying graphic design, having brand awareness is the most important thing for any business,...