I can help

-

 

The crisis is everywhere. 

If you go to your local corner store, you'll see someone who is a victim of this crisis. If you get in your car and head to work, you'll see others impacted by the same crisis. Depending on where you work, the time of day, and whether or not authorities have pushed them away, you'll see even more people affected. The truth of the matter is that you're so used to it - you're desensitized to it.

In this ad campaign, Crossroads Community Services collaborated with Saatchi & Saatchi to shine a light on this numbness. They were looking to focus on the good that may come out of aid or an exchange with someone who is part of the homeless community. Of course their primary goal was to call attention to this crisis, but at its core, the campaign served to show how this exchange can bring a good result for the giver. 

A lot of the time we think that we are carrying out these giving actions to benefit the receiver, which is how we should be doing it. we want to be helping the people of the homeless community get back on their feet in some way, shape or form. But, we should also be thinking about how they are giving to us. Maybe they are lowering our blood pressure, maybe they are giving us that much needed conversation, and maybe they are reminding us of who we all are. At the end of the day we are nothing more than human beings. Ones that should be looking out for one another. 


Learn more about the campaign here: Crossroads x Saatchi & Saatchi

Find a way to give in your local community by visiting: Portland Rescue Mission



Posted by Erick Tobar-Melendez
Portland State University Senior in Communications and Advertisement Management




Comments

Post a Comment

Popular posts from this blog

Domestic Violence within the Homeless Community

-
Image
  Domestic Violence within the Homeless Community Source: Unsplash The Facts                                                                                          According to  Department of Housing and Urban Development (HUD), 233,832 are people experiencing unsheltered homelessness in the United States. Of the 233,832, 50,767 are families with children.  Currently, 30% of homeless people are adult women.  (portlandoregon.gov)   Bradley Angle , which works to support survivors of  domestic violence , reported that 70% of domestic violence reports are from homeless women. ( www.kgw.com)  Homeless women are 1/3 of the fastest growing populations HUD homeless populations. ( portlandoregon.gov)   Specifically, in Por...
Read more

Understanding Homelessness

-
Image
  Source (American Addiction Centers)      Homelessness has a myriad of different reasons it can happen. The similarity between all scenarios in which a person is experiencing homelessness is that each person is human. A popular belief is that homelessness is a choice. People believe there is a set amount of circumstances that cause homelessness and that it is a choice not to fight to get out of those problems. The problems can range from mental health issues to drug addiction. There is no one size fits all, and it is not a choice.  Over the last few weeks, I have learned that there are many factors that can lead to homelessness. One big one that focuses on our class is how affordable housing, or the lack thereof, is a significant contributor to people not getting back on their feet. If you want to learn more about that subject and if affordable housing can help, click here.   This lack of affordable housing is a big roadblock for those trying to ove...
Read more

Air pollution caused by wildfires may increase risk of dementia

-
Image
  There are already more than 57 million dementia sufferers in the world, and by 2050, that figure is predicted to rise to 153 million. It is estimated that risk factors like exposure to air pollution account for up to 40% of these instances. Even when annual exposure was lower than the current EPA annual threshold of 12 micrograms per cubic meter of air (g/m3), the researchers discovered continuous evidence of a relationship between PM2.5 and dementia. The researchers discovered a 17% increase in risk for dementia for every 2 g/m3 increase in average yearly exposure to PM2.5, specifically among the studies using active case ascertainment. Despite the fact that the data was more sparse, they also discovered evidence supporting links between dementia and nitrogen oxide (5% increase in risk for every 10 g/m3 increase in yearly exposure) and nitrogen dioxide (2% increase in risk for every 10 g/m3 increase in annual exposure). According to a recent University of Michigan study, wildfi...
Read more