Unskippable Humans

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Homelessness doesn't only exist when you hop in your car and drive to work, school, or to your friend's house. People experiencing homelessness aren't only need when they ask you for monetary or nutritional resources. Homelessness doesn't go away overnight when you no longer see or feel its affects in your local communities. Homelessness exists all the time. 

As highlighted by this powerful collaborative effort between Youtube and GlobalGoals, those experiencing homelessness are often dismissed, or skipped. This campaign is delivered directly to the watcher's mobile device instead of their external environment - the one where they probably seldom interact with a houseless person. The collaboration creates an intimate call for action as the people in the series of ads tell watcher's not to skip the ad, to not skip them. Though the campaign places an emphasis on the homeless in California, the message is applicable to each and every city suffering this problem. 

GlobalGoals aims to eradicate poverty and assist people in gathering the resources and necessities that are essential to their lives, resources that impoverished people have rights to. As GlobalGoals describes "together, we can feed the hungry, wipe out disease and give everyone in the world a chance to prosper and live a productive and rich life."

To learn more and find out how you can become part of this change visit: Global Goals

Find a way to give in your local community by visiting: Portland Rescue Mission

Click here to watch all the ads on YouTube: Global Goals | No Poverty


Posted by Erick Tobar-Melendez
Portland State University Senior in Communications and Advertisement Management 



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